
Overview
MAGX partnered with Associated Builders and Contractors to create a special advertising section for their national publication, Construction Executive (CE). This section highlighted “CE’s Top 50 Construction Law Firms,” based on an industry survey we designed to add value for readers and entice advertisers. Now in its seventh year, “CE’s Top 50 Construction Law Firms” has evolved into a cornerstone of the association’s content strategy, driving significant advertising revenue growth not just for the featured issue but throughout the year in both print and digital formats.
Challenge
The association was seeking innovative ways to boost engagement and generate additional advertising revenue. Despite steady readership, professional service advertisers were hesitant to invest significantly in print, and digital advertising opportunities were underutilized. The goal was to create a compelling advertising product that could:
Boost Engagement
Increase interest among advertisers in both print and digital formats.
Deliver Impact
Provide value to members through engaging and industry-relevant content.
Establish Authority
Cement ABC’s publication as a leader in the construction industry.
Solution
MAGX recognized the need for a data-driven approach to create a product that would capture the attention of both advertisers and members. The solution centered around designing a survey that would serve as the foundation for a high-profile special advertising section. Here’s how we approached it:
Results
The “CE’s Top 50 Construction Law Firms” initiative exceeded expectations, delivering impressive results:
Key Takeaways
Conclusion
The “CE’s Top 50 Construction Law Firms” special advertising section not only increased revenue for the association but also provided a valuable resource for its members. This case study underscores the power of combining data-driven content with strategic advertising opportunities to achieve long-term growth.
Would you like to replicate this success for your association publication? Let’s collaborate to create innovative advertising solutions tailored to your needs.